[KOREA DAILY POST=Reporter Sohn JiAe] Amorepacific, Korea's major cosmetics maker, is well known for its contributions to society over the past years.
Having operated under the slogan of, "A More Beautiful World," the company is now zeroing in on a campaign to encourage the world battered by the COVID-19 pandemic to overcome the virus together and get back to normal.
Part of the so-called post-pandemic campaign, the firm will release a series of three videos that focus on "beauty."
The three video clips send out a message of hope to all indivisuals, as well as companies, hit hard by the unprecedented pandemic.
The first video released on May 14 reminds us of how beautiful we were in pre-pandemic days when we could hold hands and embrace each other.
But the video reminds us that “Such beautiful days will continue," as it says that even though social distancing doesn't allow us to hold hands with our loved ones, we are still the most beautiful thing to each other.
"Even thought the world has changed a bit, our beautiful life continues."